Even if it’s just to check what day it is, we all need calendars in our lives. If you think about all the offices and conference rooms that have business advertising calendars hanging on the walls or displayed on top of people’s desks, you can easily see the benefit of having your company’s name in all those places as a daily reminder of your brand. Once you have your offer strategy in place, a printed calendar is an excellent way to keep revenue rolling in throughout the year! Remember to take into account your industry’s busy and slow seasons and incorporate promotions to coincide with the ebb and flow of your business needs throughout the year. Not only does a physical calendar make it possible for your brand to stay top-of-mind year-round, but it also offers a great opportunity to promote your products or services within each calendar month. The advantages of using printed calendars are many. If you want to go beyond traditional postcards and greeting cards to thank customers, consider mailing a beautifully designed and quality printed calendar. When approaching the fourth quarter of any given year, most businesses want a marketing solution that shows gratitude, can be useful, and makes a lasting impression with their prospects and customers. “Physical materials produce more brain responses connected with internal feelings, suggesting greater internalization of ads.” – Millward Brown Global Research Study As much as people have adapted to today’s fast-paced electronic world, recent neuroscience studies show that the human brain more easily processes and remembers physical marketing mediums, like print and direct mail. In a world of digital ads, smartphone apps, and social media feeds, it’s more important than ever to understand why calendars are smart for your brand.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |